7 articles
ProductFive mistakes that get a newsletter marked as spam, and how to fix each oneA sudden open-rate drop usually traces back to a sender habit, not bad luck. Here are the five that matter most and what to change this week.4 min
ProductHow to grow a local newsletter from 0 to 1,000 subscribers without paying for adsThe first issue is written. The send button shows twelve people, half of them family. Here is the no-cost path to a four-figure list.6 min
ProductWhat goes in a local newsletter: a section-by-section anatomyA local issue is a repeatable set of sections, top story through sponsor slot. Learn the anatomy once and publishing day stops being a guess.4 min
ProductHow much should a local newsletter charge for sponsorships?A business owner just asked for your rate. Here is the math to answer with a number you can defend.4 min
ProductRunning 20 newsletters with a small team: what had to be automatedThe repeatable steps of local newsletter production can run in software. The send decision stays with a person. Here is the split our own portfolio forced on us.4 min
ProductHow to put a GIF in your newsletterTurn the photos you already have into a short animated image in Canva, export it as a GIF, and drop it into your issue like any picture.3 min
ProductWhere the hours go in a local newsletter issue, and which steps lightbreak takes off your plateThe manual workflow behind one issue takes 2 to 3 hours. Publications on lightbreak ship an issue in under 15 minutes, from source to send.2 min